THE COMPANY

CONTEXT AND OBJECTIVE(S)

EEXPAND, formerly known as EXPORT ENTERPRISES, is a leading information technology service provider focused on enhancing the digital experience for business clients. Established in 2005, the company specializes in delivering services and para-banking platforms (non-financial services) for banks and financial institutions. With a strong presence across several European markets, including Italy, Spain, Poland, and Greece, EEXPAND has established partnerships with major financial institutions such as BNP Paribas, Santander, Société Générale, and Deutsche Bank.

Türkiye, with its diverse banking landscape comprising approximately 50 deposit, investment, and participation banks, presents a significant market opportunity for EEXPAND. The company sought to introduce its solutions to this local market but encountered challenges in engaging with key decision-makers. To overcome these barriers, EEXPAND sought the expertise of a local partner.

CONTENT OF SUPPORT

ADVANTIS provided comprehensive support through the following key activities :

• Market analysis and strategic benchmarking :

• Conducted an in-depth market analysis to assess the competitive landscape and identify potential customers and key decision-makers within the Turkish banking sector.
• Performed benchmarking to highlight priority targets for non-financial services, ensuring that EEXPAND’s approach was strategically aligned with market opportunities.

• Targeted outreach and engagement :

• Engaged with all identified banks to promote EEXPAND’s platform and services.
• Organization of meetings with multi-level managers across the targeted institutions to present the solutions and address their specific needs.

• Implementation and ongoing support:

• Provided support throughout the platform implementation process, ensuring a smooth launch and effective integration.
• Delivered daily commercial and technical support to address any issues and optimize the platform’s performance.
  

RESULT(S)

• Engaged directly with five of the largest Turkish banks.
• Secured one contract within the first six months, with subsequent demand increases following the successful launch of the initial platform.

This structured approach enabled EEXPAND to effectively enter the Turkish market, establish a foothold with key financial institutions, and drive growth through targeted support and strategic engagement.

We tried Turkey without Advantis: no success. Then we tried Turkey with Advantis: success. Thanks to a reactive, efficient and proactive team, Advantis offers an approach that is tailored to the local market and to the sector, which enabled us to achieve sales in 6 months.

EXPORT ENTREPRISES

CASE STUDIES