THE COMPANY

CONTEXT AND OBJECTIVE(S)

The French company specializes in high-precision capacitive measurement technologies, offering expertise across a range of industrial applications, including energy and transport, medical, and defense sectors.

CONTENT OF SUPPORT

ADVANTIS provided comprehensive support through two distinct missions, employing a consistent methodology :

• Strategic market analysis :

• Conducted a detailed strategic overview of the defense market in Türkiye to identify potential customers and partners.
• Analysis of the competitive landscape, local needs, and purchasing practices specific to the defense sector.
• Evaluated market trends and opportunities to inform targeting and outreach strategies.

• Commercial prospecting and engagement :

• Based on insights from the strategic analysis, executed targeted commercial prospecting efforts.
• Directly presented the company and its solutions to identified prospects through video and/or physical meetings.
• Organization of meetings with interested companies to establish potential business relationships and explore collaboration opportunities.

RESULT(S)

First Mission (2023) :

• Contacted 62 companies
• Conducted 6 video meetings and 2 physical visits
• Identified 2 companies as priority targets for further engagement

Second Mission (2024 ):

• Contacted 99 companies
• Defined 16 companies as potential users
• Organized 7 video meetings
• Designated 1 company as a primary target and 3 companies as secondary targets

This structured approach facilitated the identification and prioritization of key prospects, enhancing the company's strategic outreach and market expansion efforts within the defense sector in Türkiye.

We particularly appreciated the professionalism of Advantis who supported us very well on two prospecting missions, from the analysis and market study phase to approaches and setting up meetings with different prospects.

Contact with the Advantis teams is made easier as they quickly understand our challenges and our environment to guide us effectively.

THE METROLOGY COMPANY

CASE STUDIES