Advantis Conseils

Why Türkiye ?

Childcare

Advantis Conseils
CHILDCARE IN TÜRKIYE

The Turkish market for maternity, baby, and children’s products is experiencing steady growth, with baby products generating approximately USD 2 billion in revenue due to the country’s demographic vitality.


With around 1,035,000 births per year, Türkiye has one of the highest birth rates in Europe: 1.62 children per woman in 2022, and nearly 22.6 million children (aged 0 to 17 years) representing 26.5% of the total population.


Concerned about their infant’s health and well-being, young Turkish parents primarily seek safe products, and European-made products are often seen as synonymous with quality and European standards. Turks largely spend on newborns, including food, clothing, and care products.



The proliferation of specialized stores since the 2000s reflects the positive evolution of the sector, where products, especially for babies, continue to enjoy strong demand driven by new trends: the influence of social media and celebrity marketing, the popularization of celebrations like baby showers and gender reveals, and a growing interest in innovative organic or natural products.

Our Solutions


Market intelligence

To evaluate the potential, validate the feasibility of your project, define the penetration strategy and your local business action, we bring our multi sectoral competence in market intelligence.

Partner Qualification

We offer you a safe and optimised approach and facilitate your expansion strategy by partnering with the best and right associate (agent, distributor, importer...).

Outsourced Sales Force

We become your sales force, in a temporary or permanent basis, to be as close as possible to your customers.

HR Umbrella Services

Take advantage of our HR support and focus on your business development without any commercial structure cost with our Employer of Record (EoR)  solution.

Establishment

To sustain and secure the success of your investment, we pilot your operation with a turnkey management.

External Growth

From screening to due diligence and from strategy analysis to negotiation, we support you in exclusivity and confidentiality.

Industrial Sourcing

In order to optimise your costs, we manage the strategic alliances with Turkish suppliers from the RFI to SOP phases within complex and multicultural matrix environments and thus secure your suppliers in Türkiye.

Economic Intelligence

We define a coherent strategy by taking into account the specific issues related to the local market, the characteristics of your product or the legislation and the specific regulatory requirements of your sector. 

Collective Solutions

Advantis provides solutions for your members and customers, animates and participates at your events about Türkiye and offers you a tailored assistance for your business trips.

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