THE COMPANY

CONTEXT AND OBJECTIVE(S)

The company specializes in designing and manufacturing connectors for harsh environments across various applications and markets, including defense (land, naval, aeronautics), security, civil aeronautics, and industrial applications. It derives 70% of its revenue from exports and provides technical and commercial support in over 45 countries.

Active in Türkiye since 2002, the company observed a decline in orders and a growing preference for local suppliers. To better understand the market dynamics and refine its strategy, the company engaged ADVANTIS to conduct a comprehensive strategic analysis through direct interactions with market players.

CONTENT OF SUPPORT

ADVANTIS delivered a customized strategic market analysis for connectors designed for severe environments, encompassing the following aspects :

• Competitive analysis: evaluation of both local and international competitors to understand market positioning and strengths.

• Supply chain analysis: detailed examination of the procurement processes of potential buyers to identify key decision-makers and procurement criteria.

• Market positioning analysis: investigation of ecosystem players to validate the feasibility of localizing the end of the production chain in Türkiye. This included assessing the potential for local assembly and supply, while maintaining the supply of core technical components from the company's main factory.

Following the strategic analysis and engagements with stakeholders at the IDEF show, the company decided to proceed with recruiting a sales engineer in Türkiye through ADVANTIS's employment solutions.

ADVANTIS managed the entire recruitment process and provided Employer of Record (EOR) services, including:

• Turnkey recruitment process :

• Profile definition: collaborating with the company to define the ideal candidate profile.
• Job posting management: creating and managing job advertisements to attract qualified candidates.
• Resume analysis and experience verification: conducting thorough reviews of candidates' resumes and verifying their professional backgrounds.
• Candidate qualification: conducting preliminary interviews to shortlist potential candidates.
• Interview coordination: arranging virtual meetings with shortlisted candidates, followed by in-person interviews.
• Reference checks and final selection: performing reference checks and assisting with final negotiations and candidate selection.

• Employer of Record (EOR) services :

• Legal contracting and official declarations: handling all legal employment contracts and official declarations.
• Payroll and expense management: managing payroll, tracking expenses, and providing regular reporting to the company

• Back-office support :

• Logistics management: coordinating domestic and international logistics, including visa procurement.
• Procurement and re-invoicing: managing the purchase of operational needs and re-invoicing expenses to ensure smooth operations.

RESULT(S)

As a result of the strategic analysis and the subsequent recruitment of a local sales engineer, the company successfully expanded its customer base and increased customer satisfaction, leading to a doubling of its turnover within 12 months.

CASE STUDIES