THE COMPANY

CONTEXT AND OBJECTIVE(S)

The Académie Internationale du Rat is a professional association that unites leaders from various sectors (manufacturers, laboratory managers, etc.) to promote and enhance knowledge on rodent biology, with a particular focus on rats.

The association sought to explore the Turkish pest control market and engage with local counterparts during the Parasitec Exhibition in Istanbul.

CONTENT OF SUPPORT

ADVANTIS provided comprehensive support to ensure the success of the association's mission.

Our services included:

• Networking and market introduction: organization of a collective networking day with key local stakeholders. This included tailored presentations to introduce the Turkish market and the pest control sector, highlighting opportunities and challenges.

• B2B meetings: ADVANTIS arranged and facilitated B2B meetings during the trade fair, ensuring linguistic and cultural support to bridge any communication gaps.

• Touristic discovery: To enrich the experience, ADVANTIS organized a touristic discovery trip, allowing participants to gain a deeper understanding of the local culture and business environment.
  

RESULT

A total of 13 participants representing 10 companies from the association successfully engaged in the discovery mission, achieving valuable insights and connections in the Turkish market.

We had the opportunity to explore a vibrant city and establish valuable contacts. Türkiye surprised us, challenged our preconceived notions, and allowed us to uncover major opportunities for French businesses. Thank you to Advantis for this turnkey organization that combines professionalism, enjoyment, and fun.

EXECUTIVE MANAGER

CASE STUDIES