THE COMPANY

CONTEXT AND OBJECTIVE(S)

LODI GROUP is a French enterprise specializing in public hygiene and biosecurity. The company develops and manufactures advanced pest control solutions, including rodenticides, insecticides, and disinfectants, to safeguard plants and crops. Their offerings cater to public hygiene, general hygiene, and the breeding sector.

LODI GROUP aimed to assess the market potential in Türkiye for its product range, with the goal of identifying opportunities and navigating the complexities of the local market.

CONTENT OF SUPPORT

To facilitate LODI GROUP's market entry into Türkiye, ADVANTIS provided comprehensive support through the following steps :

• Regulatory analysis : detailed examination of Türkiye's import regulations and constraints to ensure compliance and smooth entry of products into the market.

• Strategic market study : in-depth market analysis to evaluate demand, supply, and distribution channels. This study provided insights into market dynamics, competitive landscape, and potential growth opportunities.

• Identification and qualification of distributors : identification and assessment of potential distributors based on their market presence, capabilities, and alignment with LODI GROUP’s product offerings.

• Organization of meetings : organization of B2B meetings to connect LODI GROUP with prequalified companies. Providing on-the-ground support during these meetings, including linguistic, cultural, and commercial assistance to ensure effective communication and negotiation.
  

RESULT(S)

The combined efforts of the regulatory analysis and market study enabled LODI GROUP to identify viable commercial partners in Türkiye. A total of 47 companies were prequalified, with 11 expressing genuine interest in the products. ADVANTIS facilitated face-to-face meetings with these companies and provided essential support throughout the process, enhancing LODI GROUP’s ability to establish successful business relationships in the Turkish market.

With a professional team which is involved, Advantis has become our trusted partner in Türkiye and has enable us to completely correct and redirect our approach to the Turkish market thanks to a strategic analysis of the sector and a detailed benchmark linked to our international development policy.

LODI GROUP

CASE STUDIES