Advantis Conseils

Case Studies

Double-D

Advantis Conseils
THE COMPANY
CONTEXT AND OBJECTIVE(S)

DOUBLE D is a French company established in 1994 and has served as the global licensee for Adidas combat sports since 2005. Renowned in the combat sports industry for its grassroots development and technical innovations, DOUBLE D holds a significant global reputation.

DOUBLE D ADIDAS sought to identify an exclusive partner in Türkiye to market its Judo and Karate product ranges effectively. The objective was to establish a strategic partnership to enhance market penetration and distribution within the Turkish market.

CONTENT OF SUPPORT

ADVANTIS facilitated the partner search process with the following steps :


  • Comprehensive partner identification :


  • Conducting a thorough search to identify potential partners in Türkiye that align with the ideal profile specified by DOUBLE D ADIDAS.
  • Ensuring that the potential partners meet the criteria for exclusivity and market expertise.


  • Pre-qualification of interest :


  • Assessing the level of interest from potential partners to ensure alignment with DOUBLE D ADIDAS’s objectives and expectations.
  • Filtering out non-suitable candidates to streamline the selection process.


  • Request for Information (RFI) and partner qualification :


  • Issuing an RFI to gather detailed information about the interested partners.
  • Conducting a thorough qualification process to evaluate their capabilities, market presence, and compatibility with DOUBLE D ADIDAS’s brand.


  • Organization of physical meetings :


  • Coordinating face-to-face meetings with shortlisted potential partners.


  • Linguistic and commercial support :


  • Offering assistance in translation and interpretation to overcome language barriers.
  • Providing commercial support to address any business-related queries and facilitate smooth negotiations.
RESULT(S)

As a result of the process, DOUBLE D ADIDAS successfully formed a partnership with one of the potential companies. This partnership was formalized through a commercial contract outlining specific sales objectives for the Turkish partner, marking a significant step in expanding DOUBLE D ADIDAS’s market presence in Türkiye.

Advantis Conseils
Advantis Conseils

Advantis gave us full satisfaction in our project to find a distributor partner in the sportswear sector on the Turkish market. We greatly appreciated the added value brought by Advantis to our local development and to the sustainability of our activity in Türkiye.


DOUBLE-D ADIDAS

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