Digital Marketing Senior Executive

Position: Digital Marketing Senior Executive 

Sector: Cosmetics – Dermocosmetics

Location:  Istanbul Europe - Bakırköy

Expected start:  June 2025

Employment type: Full time – on site

Contract type: permanent

Advantis Conseils is looking for a Digital Marketing Senior Executive to support the new established subsidiary of Laboratoires SVR in Türkiye.

SVR is a leading dermo-cosmetic laboratory and a key player in the industry, part of the KRESK Group—a holding company that currently owns four brands (SVR, Lazartigue, Couvent Maison de Parfums, and Fill-MED) with 800 employees worldwide. These brands share a common commitment to eco-responsibility, with a well-defined CSR roadmap.

SVR’s mission is to meet all skin care needs for the entire family. Founded in France, the brand is also present internationally.

If you are looking for a professional and human adventure, don’t hesitate to apply! By joining SVR Türkiye, you will become part of a people-centric, dynamic, and challenging environment, full of learning opportunities.

Job description

The Digital Marketing Senior Executive/ Manager will join the newly established Türkiye subsidiary (a team of 30 people) and report directly to the local Marketing Director.

Digital Strategy & Brand Awareness:

• Develop and execute a 360° digital marketing strategy across multiple channels (social media, SEO/SEM, e-commerce, email marketing, paid media, influencer partnerships).
• Define and implement digital campaigns that align with the brand’s global marketing strategy and local business objectives.
• Lead content strategy, ensuring brand consistency and engaging storytelling across all digital platforms.
• Drive brand awareness and engagement through innovative digital initiatives, including KOL/influencer marketing and community management.

E-Commerce & Performance Marketing:

• Optimize D2C (direct-to-consumer) platforms and e-retail partnerships to maximize online sales.
• Develop growth strategies for key e-commerce channels (brand website, marketplaces) in collaboration with the sales team.
• Manage SEO/SEM strategies, PPC advertising, and retargeting campaigns to increase visibility and conversion rates.
• Monitor and analyze key performance indicators to optimize digital marketing activities.

Social Media & Content Marketing:

• Oversee organic and paid social media campaigns, ensuring engagement and brand storytelling.
• Manage digital content production (videos, blog articles, tutorials, influencer collaborations) in line with the brand’s DNA with product manager.
• Analyze trends, competitor activities, and consumer behavior to adapt the digital content strategy.

CRM & Consumer Engagement:

• Develop and manage CRM strategies to enhance customer loyalty and retention.
• Implement email marketing campaigns, automation flows, and personalized content strategies to nurture leads and drive engagement.
• Utilize data-driven insights to create targeted campaigns that enhance consumer experiences and brand loyalty.

Data & Analytics:

• Track and analyze digital marketing KPIs, ensuring continuous optimization of campaigns.
• Prepare and present regular performance reports to senior management.

Agency & Budget Management:

• Manage relationships with media and influencer agencies, ensuring the successful execution of integrated media plans, influencer campaigns, and brand activations that drive engagement and support overall brand strategy.
• Collaborate with external media partners to optimize advertising spend, ensuring targeted and efficient media buys across platforms
• Identify and onboard new agencies to elevate the brand’s reach and reputation, working closely with them to develop authentic, high-impact campaigns that resonate with the target audience.
• Negotiate contracts and manage budgets with external agencies, ensuring that deliverables meet performance expectations and stay within allocated resources.
• Manage the marketing budget, ensuring resources are effectively allocated across various initiatives to maximize ROI and impact on business outcomes.
• Prioritize and optimize spend across paid media, influencer collaborations, content production, and platform investments, ensuring budget efficiency while meeting brand objectives.

Collaboration & Teamwork:

• Work closely with internal, cross-functional and regional teams
• Coordinate with external agencies for the development of creative content and media campaigns.

Required qualifications

• 4 years’ university degree
• 5+ years of experience in digital marketing, experience in the dermo-cosmetic, cosmetics, skincare, or pharmaceutical industry is a plus.
• Able to use MS Office applications and digital tools at a good level
• Data-driven mindset with excellent analytical and problem-solving skills.
• Ability to manage multiple projects in a fast-paced and dynamic environment.
• Perfect fluency in Turkish and English languages, French would be a plus

Please apply by e-mail with the customized subject

“ADV_ DMSE_ENG_032025 Name, Surname” and send a resume with picture in English

Or apply here