Child Care - Türkiye
The Turkish market for products for mothers, babies and children is recording stable growth and baby products are estimated to achieve a turnover of around 2 billion USD thanks to the demographic vitality of the country.
With approximately 1,035,000 births per year, Turkey has one of the highest birth rates in Europe: 1.62 children per woman in 2022 and has nearly 22.6 million children (aged 0 to 17 years). ) representing 26.5% of the total population.
Concerned about the health and well-being of their children, the demand of young Turkish parents is primarily directed towards safe products and products of European origin are often seen as synonymous with quality, meeting European standards and Turks spend mostly for newborns: food, clothing, care products, etc.
The proliferation of specialized stores from the 2000s illustrates the positive development of the sector, where products, particularly for babies, continue to benefit from strong demand under the effect of new trends: influence of social networks and celebrity marketing , the democratization of celebrations such as baby shower, baby gender reveal, the appetite for innovative products of organic or natural origin...